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Welcome to Our Newest Members: 蒲公英公司 成立于1997年, The Interactive Advertising Bureau of Canada (PG电子官方平台注册) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.
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Joining PG电子官方平台注册 supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, PG电子官方平台注册 provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, 研究, policy and regulatory affairs, 和网络.
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加入PG电子官方平台注册 for an evening unplugged as we discuss the state of CTV in Canada and how to think about it in the coming months. Set in our intimate Data Night format, this “straight to-the-point” discussion will be casual, candid and timely as our market grapples with several legislative changes over the coming months. […]
11月 2, 2023, 3:30 pm – 6:00 pm
Brought to you by the PG电子官方平台注册 Audio Committee and Triton Digital, join us for a discussion on the state of podcast listening followed by a discussion with experts from the audio industry. 达里尔·巴塔利亚, SVP of Measurement at Triton Digital, kicks things off by highlighting key findings in podcast listening, from the content being listened […]
11月 7, 2023, 1:00 pm – 2:00 pm
Brought to you by the Branded Content/Social Media Committee Marketers, 消费者, and audiences know that the influencer marketing segment is not only here to stay, but also growing its position as a vital part of planning and brand strategy. Where is the category going next, and how can brands find their own authentic voice with […]
11月 14, 2023, 2:00 pm – 3:00 pm
In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with PG电子官方平台注册 member and topic sponsor, Didomi to get their unique take on the critical and ever-changing role that consent management platforms play in first party data management. We were also keen to hear about how, as a young […]
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Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect 消费者 as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]
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On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, PG电子官方平台注册 Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data. Born within Project Rearc, and off the heels of PG电子官方平台注册’s recently released […]
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